OK, in some respects this is pretty obnoxious, but it's still funny.
The Chicago Bulls "Kiss Cam" catches a Celtics fan who's so engrossed in a phone call that he ignores his girlfriend's or wife's frustrated request to be kissed. The camera keeps returning to the couple, and he keeps ignoring her until finally the Chicago Bulls mascot, Benny the Bull, comes to her rescue. The video clip runs under two minutes:
To save you the trouble of pointing this out, this could very well be a setup to make Celtics fans look bad. Then again, maybe that wasn't necessary.