Encouraging positive actions by making them fun

How do you get more people to use the stairs rather than cram onto a narrow escalator? This approach worked in a Swedish subway station:

Or how about recycling?

Link to stairs video: http://youtu.be/2lXh2n0aPyw
Link to the recycling video: http://youtu.be/zSiHjMU-MUo
Link to the Fun Theory folks: http://www.thefuntheory.com
(More videos at the latter link.)

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