To promote its new channel in Belgium, TNT staged a stunt. They put a large button in a town square with a sign above it (in English) reading "Push to add drama." Here's what happened when someone finally tried it:
(My thanks to Bruce Sherwood for pointing this out.)
In a vaguely similar vein, here's a commercial to promote another television channel, this one in French (with English subtitles).
(The subtitle translates the woman's words as "Yes, it's amazing," but she actually says it's "crazy.")